Unlike Japan consumer adoption of 4K TVs in China is expected to be relatively high, with household penetration reaching 24% in 2019. In other emerging countries, where many households either have smaller LCD TVs or CRT TVs, 4K penetration will be lower: 11% in Russia, 8% in Brazil and 2% in India.
Meanwhile, research recently revealed that by mid-2015, more Samsung 4KTV sets were sold than any other brand. Parks Associates found that the Korean CE giant accounted for 28% of 4KTV purchases made within the last 12 months to US broadband households. Of the remaining brands, 17% of consumers who purchased a 4KTV in the past year bought an LG, 13% bought a Sony, and 11% purchased a Vizio.
From the article "4KTV prices plunge, spurring uptake" by Michelle Clancy.
Reserve soon–only a little over a week away! Hosting over 250 senior executives, the Parks Associates Connected Health Summit spotlights health technologies as part of the Internet of Things (IoT) phe...
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...
The wider Smart Home business is also finding an audience. The category is expected to grow 41 per cent YoY in the US, to 40.8 million units in 2018, earning $4.5 billion. According to smart energy re...
The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device. The high...
