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In the U.S., the proportion of TV households with 4K—which delivers four times as many pixels as HD—will reach 34 percent in 2019, according to research firm IHS. Penetration in European Union countries will hit 25 percent by then. More than half of Western European shoppers planning to buy a flat-screen TV this year are open to buying a 4K set, according to Parks Associates. The same research firm predicted that 330 million 4K TV sets will be sold globally by the end of 2019, up from just 2 million sold by the end of 2013. Penetration of 4K will get a limited push from the Olympic Games in Rio this summer. Olympic Broadcasting Services has said that about 130 hours will be covered in 8K Super Hi-Vision for Japan, and 4K versions will be created.