In The News

46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES

August 14, 2023

Future of Video

Video Service Consumer Insights Dashboard

USA Today Sports

46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES

In the United States, 46% of households have five or more services, and 22% have eight or more streaming services, according to Parks Associates’ latest research from the Video Service Consumer Insights Dashboard.

These figures and more will be discussed at Parks Associates’ sixth annual Future of Video, which will be held on November 14-16, 2023, at the Marina del Rey Marriott. The event will feature keynotes from leading players in the streaming media ecosystem, including LG, Google, XUMO, USA Today, and USA Today Sports.

The annual executive event, sponsored by Adeia and FPT Software, will kick off with a pre-show research workshop, “OTT Market & New Era of Video Consumption,” on November 14, featuring the Parks Associates research team highlighting insights, data, and analysis from the firm’s ongoing consumer and industry research, including the Streaming Video Tracker.

"It has been an exceptional year of change in the streaming industry. It is a privilege to bring industry leaders together for our annual event. This event enables us to collaborate, share insights, and effectively navigate the tremendous disruption taking place in the video entertainment industry," said Eric Sorensen, Director of Streaming Video Tracker at Parks Associates.

Future of Video includes research presentations, interactive panel sessions, presentations from industry leaders, and insights from visionary leaders, including Parks Associates’ expert analyst team. In addition, the firm will host a virtual Future of Video session, “Building New Revenue: Evolution of Video,” on September 14, and an interactive panel discussion.

From the article, "46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES" by Señal News.

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