Providing market intelligence for more than 35 years

In The News

45% of Western European broadband homes have smart TV

Parks Associates research finds 45% of European broadband households own a smart TV, with the highest percentage in Germany, where over 50% of broadband households have this internet-connected CE device.

The research firm will address the changing CE business models and opportunities for OTT video services in the EU connected home at the tenth-annual Connections Europe – IoT: Connected Entertainment and the Smart Home, November 10-11, at the NH Grand Hotel Krasnapolsky in Amsterdam.

“Europe has served as an early market for new online video services,” said Brett Sappington, Director, Research, Parks Associates.

From the article "45% of Western European broadband homes have smart TV" by Broadband TV News.

Previously In The News

Mozilla Trumpets Altered Reality Browser

Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...

Epix Enters the Direct-to-Consumer Streaming Fray

Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...

TV antennas are making a comeback in the age of digital streaming

Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...

CuriosityStream Expands Its OTT Video Model

The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...