Charting the growth of esports, research company Parks Associates says that 41 percent of esports fans report they would pay for a subscription to watch online events, and 39 percent would pay on a per-event basis. That's going to grow into a huge profit center, as Parks also found that 10 percent of households with broadband connectivity watch esports, while 62 percent of those households play video games at least one hour each week.
From the article "41% of Esports Fans Would Pay for a Subscription, Says Parks" by Troy Dreier.
The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...
