Providing market intelligence for more than 35 years

In The News

41% of Consumers Stress over Smartphone Mobile Health Security

Mobile health security remains a top concern not only among hospitals, clinics, and other medical facilities but also among the everyday consumer. For example, people who utilize fitness tracking devices, mHealth apps on smartphones, or other connected medical devices could potentially be at risk of privacy and security data breaches.

As such, hospitals, wearable device vendors, and other healthcare systems will need to incorporate strong mobile health security protocols across the board. Collected information from the market research company Parks Associates shows that 23 percent of households are concerned about the mobile health security of connected devices and remote fitness tracking tools.

Mobile Device Security
Additionally, 41 percent of polled homes stated their worry over the privacy and security risks of smartphones, which is a main tool for accessing and using mobile health applications. This further shows the importance of boosting mobile health security in the fitness and wellness space.

“The connected health industries, device manufacturers, and app developers not only need to ensure they have strong security measures in place but also that consumers are aware of the steps they are taking to protect their data,” Harry Wang, Director of Health and Mobile Product at Parks Associates, said in the news release.

“Already 35 percent of consumers worry their personal health information will not remain confidential if online, and with high-profile data hacks making big headlines, consumers are expecting companies to take strong security measures to protect them.”

From the article "41% of Consumers Stress over Smartphone Mobile Health Security" by Vera Gruessner.

Previously In The News

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...

Parks: 23% Of US Millennials Opt For OTT-Only

In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...

Parks Associates: US OTT Adoption Up 12%

The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...

Nokia research identifies FWA as big opportunity for 5G

5G Fixed Wireless Access (FWA) is the top-ranked 5G use case among consumers globally—as long as it performs as well as current broadband services, according to new research released by Nokia.  ...