While US smartphone owners still use their devices mostly to text and make calls, 70% of them stream at least one video clip daily, states a Parks Associates report on "Mobility and the App Economy." Roughly 80% access a social media application daily, with 35% spending at least an hour on those apps.
From the article "40 Cars To Add Android Auto This Year" by smartbrief.com.
It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
