Providing market intelligence for more than 35 years

In The News

40 Cars To Add Android Auto This Year

While US smartphone owners still use their devices mostly to text and make calls, 70% of them stream at least one video clip daily, states a Parks Associates report on "Mobility and the App Economy." Roughly 80% access a social media application daily, with 35% spending at least an hour on those apps.

From the article "40 Cars To Add Android Auto This Year" by smartbrief.com.

Previously In The News

Cable Boxes Suck. One Day They’ll Die. Until Then We Have to Fix Them.

“Nothing in our proposal would prevent Comcast or TimeWarner from what they’re doing with Roku or Apple TV, or how they decide to pick what devices to share their app with,” says an FCC spokeswoman....

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

Apple Needs Netflix and HBO More Than They Need It

According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in...

Roku Stock Jumps After a Blowout Holiday Quarter

The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...