TV Everywhere reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates.
Entertainment Habits on Connected CE Devices shows the percentage of respondents watching authenticated video at least once a month is 23%, which both broadens and deepens the online video audience for pay-TV providers.
“Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV Everywhere services in the digital entertainment household,” said Glenn Hower, research analyst, Parks Associates.
From the article "40% Of US Pay-TV Consumers Use TVE" by www.broadbandtvnews.com
The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...
Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
