In The News

40% of U.S. Homes Now Have a Streaming Media Player

June 04, 2018

The latest research from Dallas-based Parks Associates reveals that almost 40 percent of internet-connected U.S. households now have a streaming media player.
As a reminder of how fast the home entertainment landscape is changing, only 6 percent of households were streaming via a media player in 2010.

Roku remains the leader with 37 percent share of share of media players owned by what Parks calls U.S. “broadband households.” Over the past year, Amazon’s share has increased by 4 percent, cutting into Google’s market share, Parks said.

From the article "40% of U.S. Homes Now Have a Streaming Media Player."

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The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...

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