According to Parks Associates research released last summer, more than 100 million U.S. homes did not have a smart device in them at the end of 2016. That’s out of a possible 117 million households. By 2021, it’s expected that more than half of U.S. homes will be “smart homes.” This is a market segment that’s been slow to grow, but the potential—if brands can find a way to tap into it—is enormous.
From the article "4 Tech Markets that Have Something to Prove at CES 2018" by Rob Stott.
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
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Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...
