According to Parks Associates research released last summer, more than 100 million U.S. homes did not have a smart device in them at the end of 2016. That’s out of a possible 117 million households. By 2021, it’s expected that more than half of U.S. homes will be “smart homes.” This is a market segment that’s been slow to grow, but the potential—if brands can find a way to tap into it—is enormous.
From the article "4 Tech Markets that Have Something to Prove at CES 2018" by Rob Stott.
Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...
According to Philips and a Park Associates survey [1], about 40 percent of people in the US alone report difficulty in maintaining a sufficient amount of sleep consistently and according to the Britis...
Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...
Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...
