A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door lock owners.” While our clients’ wants may have changed, the need for a smart home is more prevalent than ever.
From the article "4 Key Business and Lifestyle Trends Transforming Customer Demand" by Christopher Sterle.
There are 30 percent more computing devices, as well as 45 percent more connected devices, on average in U.S. broadband households with Wi-Fi access as compared to those without it, according to new m...
Parks Associates just yesterday (Jan. 18) releaesed market research that lends further evidence of the challenges incumbent pay-TV providers face from competing OTT services. Parks determined that...
Parks also found a coincident decrease in pay-TV subscriptions and an increase in Internet-only video subscriptions in antenna-only households. “Pay-TV subscriptions have dropped each year since 20...
Roughly 1 in 5 U.S. broadband households (19%) have canceled an OTT video service in the past 12 months, according to new market research from Parks Associates. The rate of OTT video customer churn ha...
