Among broadband-enabled households in the United States, 69 percent subscribe to at least 1 over-the-top (OTT) video service, while 38 percent subscribe to at least 2, reports research company Parks Associates. What's more, households with 3 or more OTT subscriptions are the fastest growing category. In 2016, 10 percent of households with broadband had 3 or more subscriptions; in 2017, 15 percent did.
Those subscription services are seeing a lot of use. Almost half of U.S. households with broadband have streamed subscription OTT video in the past 30 days. That beats out the 31 percent that have streamed free content in the past 30 days.
From the article "38% of U.S. Households Have 2 or More OTT Subscriptions" by Troy Dreier.
Parks Associates will host the 19th-annual CONNECTIONS connected home conference on May 19-21, 2015, at the Hyatt Regency San Francisco Airport. CONNECTIONS focuses on technology and business solut...
Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, o...
Parks Associates released a whitepaper in advance of CES 2017 that identifies the top 10 trends impacting the markets for consumer technology now and into 2017. Top 10 Consumer IoT Trends in 2017 note...
More people than ever before are using technology to monitor and track their own health or the health of a loved one. According to the global market research firm Parks Associates, the fitness tracker...
