Among broadband-enabled households in the United States, 69 percent subscribe to at least 1 over-the-top (OTT) video service, while 38 percent subscribe to at least 2, reports research company Parks Associates. What's more, households with 3 or more OTT subscriptions are the fastest growing category. In 2016, 10 percent of households with broadband had 3 or more subscriptions; in 2017, 15 percent did.
Those subscription services are seeing a lot of use. Almost half of U.S. households with broadband have streamed subscription OTT video in the past 30 days. That beats out the 31 percent that have streamed free content in the past 30 days.
From the article "38% of U.S. Households Have 2 or More OTT Subscriptions" by Troy Dreier.
Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...
There’s also plenty going on in the residential security market. A Parks Associates Research report commissioned by the Electronic Security Association and sponsored by Resideo outlined 5 top resident...
