Among broadband-enabled households in the United States, 69 percent subscribe to at least 1 over-the-top (OTT) video service, while 38 percent subscribe to at least 2, reports research company Parks Associates. What's more, households with 3 or more OTT subscriptions are the fastest growing category. In 2016, 10 percent of households with broadband had 3 or more subscriptions; in 2017, 15 percent did.
Those subscription services are seeing a lot of use. Almost half of U.S. households with broadband have streamed subscription OTT video in the past 30 days. That beats out the 31 percent that have streamed free content in the past 30 days.
From the article "38% of U.S. Households Have 2 or More OTT Subscriptions" by Troy Dreier.
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the...
“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
