CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as the reason. The firm will explore opportunities to improve user setup and create a lifetime customer relationship through connectivity and user-generated data in the upcoming webinar "Next-Gen CE: Reinventing Consumer Experience with IoT Data," cohosted with Copilot.
The webinar, on Wednesday, August 5, 11 AM CT, addresses adoption of connected products, the multiple levels of an IoT strategy for CE companies, the challenges in the transition to a connected platform, and strategies to capture the lifetime value of customer.
"Consumers are increasingly looking for connected products when looking at retail and virtual shelves, and with more manufacturers introducing affordable devices with advanced connectivity features, many companies are in a race to develop and deploy an integrated connected experience to their customers," said Kristen Hanich, Senior Analyst, Parks Associates. "Our research shows one in three CE device owners have experienced at least one technical issue with their devices, so product manufacturers can compete on the experience they deliver to their customers."
"Brands who are quick to embrace IoT data to optimize their customers' ownership experience will lead the next generation of consumer products," said Frank Zvi, Co-CEO, Copilot.
The webinar features the following topics:
-New strategies and tools to expand the CE business model from a single transaction to embrace the lifetime value of the customer
-Consumer interest in new revenue opportunities, including subscriptions, ecosystem sales, and brand loyalty
-Key CE marketplace trends and the factors for success or failure in the transition to connected devices
-Strategies for using user-generated data to drive customer engagement, improve product strategy, and lower returns
From the article "36% of CE and Smart Home Product Returns Due to Setup, Installation Problems".
Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...
"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Pa...
Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month. While content is a risky business, analysts believe it's a way to keep customers engaged. "Verizo...
Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
