More than 330 million 4K UltraHD TVs will be sold globally by the end of 2019, an increase from two million in 2013.
This is according to a new report from Parks Associates, Connected CE: Trends and Innovation, which notes that, of US broadband households planning to purchase a flat-panel TV in 2015, 56% think that 4K picture quality is an important feature.
Among flat-panel shoppers not planning to buy a 4K TV, 42% were unfamiliar with 4K/UHD technologies, and 44% felt either that the price was too high or that the picture quality was not worth the premium cost. The research firm will discuss its connected CE and consumer research during a special session on next-generation TVs at CEDIA EXPO 2015, October 14-17 in Dallas, Texas.
“In addition to 4K, picture technologies such as high dynamic range (HDR) and wide color gamut (WCG) are being introduced to the market,” said Barbara Kraus, Director of Research, Parks Associates.
“The combination of these picture technologies will produce more saturated colors, more dynamic images, and pictures that look more lifelike.”
From the article "330m 4K UHD TVs sold globally by 2019" by Robert Briel.
This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...
For the independent security dealer, all of these changing customer and technology profiles is already happening. The appeal of the walled garden’s closed system is convenience and usability; however,...
It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
