More than 330 million 4K UltraHD TVs will be sold globally by the end of 2019, an increase from two million in 2013.
This is according to a new report from Parks Associates, Connected CE: Trends and Innovation, which notes that, of US broadband households planning to purchase a flat-panel TV in 2015, 56% think that 4K picture quality is an important feature.
Among flat-panel shoppers not planning to buy a 4K TV, 42% were unfamiliar with 4K/UHD technologies, and 44% felt either that the price was too high or that the picture quality was not worth the premium cost. The research firm will discuss its connected CE and consumer research during a special session on next-generation TVs at CEDIA EXPO 2015, October 14-17 in Dallas, Texas.
“In addition to 4K, picture technologies such as high dynamic range (HDR) and wide color gamut (WCG) are being introduced to the market,” said Barbara Kraus, Director of Research, Parks Associates.
“The combination of these picture technologies will produce more saturated colors, more dynamic images, and pictures that look more lifelike.”
From the article "330m 4K UHD TVs sold globally by 2019" by Robert Briel.
Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...
And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...
One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
