According to research from Parks Associates, 33 per cent of UK broadband households subscribed to an OTT video service as of Q3 2015. The study – Connected Consumer in Europe – also shows that only 15 per cent of UK households with pay-TV subscribe to premium movie channels.
From the article "33% UK Broadband Homes Have OTT Sub" by http://advanced-television.com.
Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...
The growing popularity of smarter timepieces helps explain why smartwatches are co-opting features previously associated with fitness trackers and GPS sports watches, says Parks Associates analyst Kri...
Oh, how times have changed. Over this past year of COVID-19 lockdowns, telehealth saw usage by US broadband households jump from 15% to 41% between the second quarter of 2019 and the same period in 20...
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
