According to research from Parks Associates, 33 per cent of UK broadband households subscribed to an OTT video service as of Q3 2015. The study – Connected Consumer in Europe – also shows that only 15 per cent of UK households with pay-TV subscribe to premium movie channels.
From the article "33% UK Broadband Homes Have OTT Sub" by http://advanced-television.com.
It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Netflix, Hulu, and Amazon P...
If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...
