33% of UK broadband households subscribed to an OTT video service as of 3Q 2015, according to Parks Associates.
The same study shows that only 15% of UK households with pay-TV subscribe to premium movie channels.
From the article "33% Subscribe To OTT In UK" by Thomas Campbell.
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Research firm Parks Associates’ most recent churn data, from its quarterly consumer survey of 8,000 US Internet households, shows that Prime Video has the lowest churn rate at 8 per cent, while stream...
Consumers who subscribe to streaming services are the least likely to cancel Prime Video among all major providers, according to Parks Associates’ Streaming Video Tracker, which found that Prime’s so-...
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