28% of broadband households indicated that they subscribe to Amazon Prime Video, so the number of streaming music subscribers likely reflects actual usage of the streaming music portion of Amazon's service. Amazon also launched Amazon Music Unlimited late last year, an on-demand music streaming service with tens of millions of songs and multiple subscription options.
"Amazon's bundled service model has been a successful strategy in boosting the company's status in multiple content verticals," said Glenn Hower, Senior Analyst, Parks Associates.
From the article "33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2" by www.hypebot.com
The Matter certification is quickly becoming a must-have for U.S. households looking to purchase smart home devices, according to new findings from market research firm Parks Associates. Parks...
A report released by Parks Associates this year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple...
Overall, sports-rights spending is projected to jump from $15.3 billion this year to $22 billion by 2027, according to data released by consultancy Parks Associates at its recent “Future of Video” con...
That all-inclusive model might not be sustainable in a world where consumers can treat paid TV like they treat streaming platforms, said Jennifer Kent, vice president of research at Parks Associates....
