Consumers are embracing digital health and wellness devices, according to a new survey from Parks Associates. Adoption is steadily increasing within U.S. broadband households, the survey found, jumping from 26 percent in 2014 to 33 percent this year.
Fitness band maker Fitbit holds more than 50 percent market share and will likely continue to gain deeper customer roots due to the acquisition of FitSar earlier this year, the survey found.
The data shows that, when it comes to healthcare tools, consumers are becoming more savvy buyers, Harry Wang, director of mobile and health products research at Parks, told FierceMobileHealthcare in an exclusive interview.
From the article "33% of US households with broadband adopt mHealth devices" by Judy Mottl.
Consumers may be overestimating the security of home security. While 64% of American broadband households worry about security and privacy when they use their connected devices, 63% think the signals...
That uncertainty figures to make the category interesting because it is increasing in popularity. Parks Associates said this week that 11% of U.S. broadband households plan to buy a smart speaker with...
OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new re...
People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...
