Consumers are embracing digital health and wellness devices, according to a new survey from Parks Associates. Adoption is steadily increasing within U.S. broadband households, the survey found, jumping from 26 percent in 2014 to 33 percent this year.
Fitness band maker Fitbit holds more than 50 percent market share and will likely continue to gain deeper customer roots due to the acquisition of FitSar earlier this year, the survey found.
The data shows that, when it comes to healthcare tools, consumers are becoming more savvy buyers, Harry Wang, director of mobile and health products research at Parks, told FierceMobileHealthcare in an exclusive interview.
From the article "33% of US households with broadband adopt mHealth devices" by Judy Mottl.
According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...
PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...
Are you a fan of horror movies? Anime? Arthouse? British dramas? Whatever your off-the-beaten-path obsession is, there’s a subscription video service just for people like you out there. Parks Assoc...
Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...
