Consumers are embracing digital health and wellness devices, according to a new survey from Parks Associates. Adoption is steadily increasing within U.S. broadband households, the survey found, jumping from 26 percent in 2014 to 33 percent this year.
Fitness band maker Fitbit holds more than 50 percent market share and will likely continue to gain deeper customer roots due to the acquisition of FitSar earlier this year, the survey found.
The data shows that, when it comes to healthcare tools, consumers are becoming more savvy buyers, Harry Wang, director of mobile and health products research at Parks, told FierceMobileHealthcare in an exclusive interview.
From the article "33% of US households with broadband adopt mHealth devices" by Judy Mottl.
New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices. While Roku devices r...
42% of American households with internet now own at least one smart home device, according to the market research firm Parks Associates. From the article, "The hidden cost of smart home technology"...
Recent insights from the Electronic Security Association (ESA) and Parks Associates reveal a surge in popularity for connected cameras and video doorbells, aligning with heightened post-pandemic conce...
Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image edi...
