However, a recent report from Parks Associates claimed that mooching leads to humongous losses of $500 million a year for the streaming video industry. The online black market for streaming accounts is thriving, and this is the major concern of Hastings and Plepler since stolen login credentials are sold at a discount in such markets.
From the article "31 Percent Of U.S. Netflix Viewers Don’t Pay For It" by Aman Jain.
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US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...
