30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows
Smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices, according to new research from Parks Associates.
New households are entering the smart home market with just one or two devices, which is bringing down the average number of smart home devices owned. However, Jennifer Kent, vice president of research at Parks Associates, says that is an overall positive result.
“The security industry is a strong channel for smart home devices and new services, with many opportunities to connect different ecosystems through the security system platform,” Kent says in a LinkedIn post.
Parks Associates’ research also shows that 13% own a smart light bulb, and 6% have a smart lighting control system.
From the article, "30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows" by Zachary Comeau
“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates. “Virtual reality has the potential to h...
23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all US broadband households, according to Parks Associates. The firm’s analysts also note...
Parks Associates new report Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising method...
One of the challenges in selling faster broadband services is consumers don’t necessarily know what “faster” really means. Historically, most consumers have little idea what broadband speed they have...
