30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows
Smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices, according to new research from Parks Associates.
New households are entering the smart home market with just one or two devices, which is bringing down the average number of smart home devices owned. However, Jennifer Kent, vice president of research at Parks Associates, says that is an overall positive result.
“The security industry is a strong channel for smart home devices and new services, with many opportunities to connect different ecosystems through the security system platform,” Kent says in a LinkedIn post.
Parks Associates’ research also shows that 13% own a smart light bulb, and 6% have a smart lighting control system.
From the article, "30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows" by Zachary Comeau
If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...
Cord cutters are buying antennas to save money by cutting their monthly pay-TV services—and they’re doing it in large numbers. New consumer research from Parks Associates shows that the percentage of...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...
