A report released by Parks Associates this year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple markets. Online-first players are all pulling from the same bag of tricks, so you need to create some magic of your own. Having a unique product mix can set you apart in the field.
From the article, "3 Tips for Assessing Your Product Lines for 2024" by Lew Brown
“They are trying to walk a tightrope,” said Steve Nason, director of research for Parks Associates, a consulting company that tracks consumer technology services. “They don’t want to sabotage the trad...
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