A report released by Parks Associates this year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple markets. Online-first players are all pulling from the same bag of tricks, so you need to create some magic of your own. Having a unique product mix can set you apart in the field.
From the article, "3 Tips for Assessing Your Product Lines for 2024" by Lew Brown
According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...
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For the independent security dealer, all of these changing customer and technology profiles is already happening. The appeal of the walled garden’s closed system is convenience and usability; however,...
