“Online pay TV is going to have a significant affect on the television market, and by the end of this year we’ll be talking about both those services that succeeded … and those that did not succeed,” said Brett Sappington, a digital entertainment researcher with Parks Associates. “I think we’re going to see some surprises both in the successes and failures of online pay TV.”
From the article "3 streaming TV trends to watch in 2018" by Jennifer Van Grove.
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Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...
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