One of the biggest beneficiaries has been connected TVs. As the move from linear TV to streaming gains steam, consumers are increasingly relying on dedicated devices to deliver the best experiences. The number of households with streaming players is up 400% since 2014 according to Parks Associates.
From the article "3 Stocks to Tap the Connected TV Boom" by Danny Vena.
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One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
