Yet just like Google in 2004, Roku dominates its market. According to market researcher Parks Associates , Roku boasts a 37% market share in "over the top" streaming devices. Amazon's Fire TV, Apple TV -- even Google's own Chromecast -- don't even come close.
Will Roku maintain its lead in the years to come? Can it translate wild consumer popularity into cold, hard cash profits? That remains to be seen. But if Google's performance offers any example, I'd say Roku's chances look good.
From the article "3 Stocks That Look Just Like Google in 2004" by Matthew Frankel, Rich Smith, and Keith Speights.
New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices. While Roku devices r...
42% of American households with internet now own at least one smart home device, according to the market research firm Parks Associates. From the article, "The hidden cost of smart home technology"...
Recent insights from the Electronic Security Association (ESA) and Parks Associates reveal a surge in popularity for connected cameras and video doorbells, aligning with heightened post-pandemic conce...
Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image edi...
