Netflix has some of the most loyal customers among streaming video services. While 52% of U.S. broadband households subscribe to Netflix, just 5% cancelled a subscription (including free trials) in the last 12 months, according to research from Parks Associates. That compares extremely favorably with Amazon, Hulu, and the aggregate "others" category.
From the article "3 Reasons Amazon's New Prime Video Doesn't Threaten Netflix" by Adam Levy.
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...
More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...
A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...
