A recent survey by Parks Associates indicates that 17% of U.S. broadband households now own both an Internet-connected entertainment device and a smart home device. As voice interactions become more common, consumers preferences will shift towards smart home devices and streaming services that operate in tandem. Streaming services will need to compete not just on the cost and product selection, but on the variety of integrations offered with other connected services and voice assistants present in the customers’ homes.
From the article "3 Interesting Ways Technology is Shaping the Entertainment Industry" by Andrew Arnold.
Roku is still ahead of Amazon Fire TV in the U.S. streaming player market, according to May 2018 figures from Parks Associates. And Roku is taking advantage of that through the launch of its own ad-su...
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
