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May 13, 2018
Indicating the continued adoption of smart home products, Parks Associates’ Home Security: Channel Insights reports 75% of home security installations in 2017 included smart control features.
In addition, 90% of U.S. security dealers now offer at least basic interactive services with their systems, 36% report security systems sales with a networked camera and 16% report sales with a smart thermostat.
From the article "3 in 4 Resi Security Installs Included Smart Home Controls in 2017, Report Says."
It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
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