Indicating the continued adoption of smart home products, Parks Associates’ Home Security: Channel Insights reports 75% of home security installations in 2017 included smart control features.
In addition, 90% of U.S. security dealers now offer at least basic interactive services with their systems, 36% report security systems sales with a networked camera and 16% report sales with a smart thermostat.
From the article "3 in 4 Resi Security Installs Included Smart Home Controls in 2017, Report Says."
And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...
A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...
Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...
“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...
