A large majority of consumers in the United States are expressing greater levels of interest for all types of data privacy and security solutions, according to new research by Parks Associates.
The report, “360 Deep Dive: Consumer Privacy: My Smart Home, My Castle,” found that 75% of heads of U.S. broadband households intend to acquire a security or privacy service in the next 12 months. Almost 40% of these consumers rank receiving these services bundled with their broadband service at no additional charge as most desirable, while the remaining 62% would opt to pay an additional fee for these services, either through a subscription, warranty, or one-time fee.
From the article "3 in 4 Broadband Households to Acquire a Security or Privacy Service in Next 12 Months."
And companies are already catching on. Amazon, Apple, and Roku (ROKU) allow consumers to buy individual channels through their platforms that they can pay for through a set billing option and view usi...
However, research firm Parks Associates, in a report earlier this year, pegged overall losses by streaming services from password sharing at $9.1 billion, projecting that the figure will reach $12.5 b...
These devices are proving to be quite popular, too. It’s estimated that the number of video doorbells sold in the U.S. in 2022 will top 5 million, according to the market research companies Parks Asso...
Paul Erickson, research director of entertainment and consumer electronics at Parks Associates, said the “DWTS” move is smart programming and a win for both ABC and Disney+. "They’re looking at ‘Da...
