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May 19, 2024
Consumer-tech market research outfit Parks Associates indicates the average American household now pays for an average of 5.6 streaming services.
Not all of these services are ad-free, however. In fact, most of them aren't. Reflecting efforts to defray the ever-rising costs of streaming subscriptions, Parks adds that half of U.S. households now regularly use an ad-supported streaming service.
From the article, "3 Billion More Reasons to Buy Amazon Stock" by James Brumley
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In its shareholder letter, Roku stated that according to research from Parks Associates, 43% of all broadband households in the US that currently pay for traditional TV are likely to switch to streami...
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