Consumer-tech market research outfit Parks Associates indicates the average American household now pays for an average of 5.6 streaming services.
Not all of these services are ad-free, however. In fact, most of them aren't. Reflecting efforts to defray the ever-rising costs of streaming subscriptions, Parks adds that half of U.S. households now regularly use an ad-supported streaming service.
From the article, "3 Billion More Reasons to Buy Amazon Stock" by James Brumley
Nearly a quarter of millennial heads of household are over the top (OTT)-only, which is higher than the national average of 15% among US broadband households. According to research from Parks Assoc...
With the growing number of streaming services, churn will be an issue as consumers experiment with different offerings, Brett Sappington, senior director of research for Parks Associates, told IBD....
According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...
A report out Thursday from Parks Associates showed that 18% of U.S. broadband households own a wearable fitness device such as a smartwatch or a fitness tracker. Parks said 12% of U.S. broadband ho...
