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May 19, 2024
Consumer-tech market research outfit Parks Associates indicates the average American household now pays for an average of 5.6 streaming services.
Not all of these services are ad-free, however. In fact, most of them aren't. Reflecting efforts to defray the ever-rising costs of streaming subscriptions, Parks adds that half of U.S. households now regularly use an ad-supported streaming service.
From the article, "3 Billion More Reasons to Buy Amazon Stock" by James Brumley
"Parks Associates consumer survey data finds that between 2014 and 2018, the average amount paid by U.S. broadband households on their most recently purchased smartphone doubled from a mean of $258 to...
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A leading area of innovation is in adaptive authentication. This technology determines the level of authentication needed for a given interaction with a service. So, each interaction comes with a spec...
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