Consumer-tech market research outfit Parks Associates indicates the average American household now pays for an average of 5.6 streaming services.
Not all of these services are ad-free, however. In fact, most of them aren't. Reflecting efforts to defray the ever-rising costs of streaming subscriptions, Parks adds that half of U.S. households now regularly use an ad-supported streaming service.
From the article, "3 Billion More Reasons to Buy Amazon Stock" by James Brumley
“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....
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