The study, by Parks Associates, found that more than a quarter (26%) of U.S. broadband households own at least one smart home device, such as smart thermostat, video doorbell or smart door lock.
Of course, not every consumer is taking a just-do-it approach, with a 25% hiring a contractor and 24% having a product installed by the company that sold them the smart device.
From the article "26% Own A Smart Device, 53% Installed It Themselves" by Chuck Martin.
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".
Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...
Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...
