The study, by Parks Associates, found that more than a quarter (26%) of U.S. broadband households own at least one smart home device, such as smart thermostat, video doorbell or smart door lock.
Of course, not every consumer is taking a just-do-it approach, with a 25% hiring a contractor and 24% having a product installed by the company that sold them the smart device.
From the article "26% Own A Smart Device, 53% Installed It Themselves" by Chuck Martin.
A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...
Simply installing security systems in smarthomes is no longer enough, and security integrators may want to consider bolstering cybersecurity measures when installing residential systems. This swift...
Some new research from Parks Associates looks at the biggest reasons why people get rid of streaming subscriptions. On Parks’ chart of “OTT Churn Triggers,” the top item listed is “Need to cut hous...
One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
