A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 believe that online video is just as good as pay TV.
That seems ridiculously high, even if you happen to be one of the people who think like that. And with people at the younger end — viewers 18 to 24 — the percentage is closer to 30%.
From the article "25% Of Under-34 Viewers Think Online Is Better Than Pay TV" by P.J. Bednarski.
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