Providing market intelligence for more than 35 years

In The News

23% Of US Smartphone Owners Also Own A Smart Home Device, Says Parks Associates

New Parks Associates research shows that 23% of U.S. smartphone owners also own a smart home device and over three-fourths of those consumers use their smartphone, tablet, or PC to control their smart home devices at least once per month.

Purchase intentions for smart home devices among U.S. broadband households more than doubled in less than two years, going from 21% in early 2014 to nearly 50% at the end of 2015," said Stuart Sikes, President, Parks Associates. "Safety and security are the main drivers for consumer interest, and we see, once smart home products are in the home, consumers quickly develop habits with these devices. Usage varies based on device, but among owners of most safety and security devices, 40-50% control or monitor these products on a daily basis." 

From the article "23% Of US Smartphone Owners Also Own A Smart Home Device, Says Parks Associates" by www.thefastmode.com

Previously In The News

How The Fox News-Focused Fox Nation Streaming Service Will Change In 2020 And Beyond

Fox Nation has an estimated 200,000 to 300,000 subscribers, according to Parks Associates research. But Bloomberg reported earlier this year that Fox is trying to expand its reach to make it a more po...

Roku Shares Skyrocket Due to Impressive Streaming Numbers

So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...

Apple TV App To Get A Second Life With Video Subscription Service

The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier...

3 Interesting Ways Technology is Shaping the Entertainment Industry

A recent survey by Parks Associates indicates that 17% of U.S. broadband households now own both an Internet-connected entertainment device and a smart home device. As voice interactions become more c...