Providing market intelligence for more than 35 years

In The News

23% Of US Smartphone Owners Also Own A Smart Home Device, Says Parks Associates

New Parks Associates research shows that 23% of U.S. smartphone owners also own a smart home device and over three-fourths of those consumers use their smartphone, tablet, or PC to control their smart home devices at least once per month.

Purchase intentions for smart home devices among U.S. broadband households more than doubled in less than two years, going from 21% in early 2014 to nearly 50% at the end of 2015," said Stuart Sikes, President, Parks Associates. "Safety and security are the main drivers for consumer interest, and we see, once smart home products are in the home, consumers quickly develop habits with these devices. Usage varies based on device, but among owners of most safety and security devices, 40-50% control or monitor these products on a daily basis." 

From the article "23% Of US Smartphone Owners Also Own A Smart Home Device, Says Parks Associates" by www.thefastmode.com

Previously In The News

LG Pay Launch On Hold Until After Mobile World Congress

According to a recent report from Parks Associates, LG remained the third most popular smartphone brand in the U.S. in 2015, accounting for 10 percent of the smartphone market share to Apple’s 40 perc...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

SmartThings Bundling Hubs In Effort To Play Up Smart Home Use Cases, Not Products

The independent home automation hub is fading as a means to a do-it-yourself smart home purchase, Robert Parker, SmartThings senior vice president-engineering, told us after his keynote at the Parks’...