23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all US broadband households, according to Parks Associates.
The firm’s analysts also note that 61% of Millennials subscribe to both pay-TV and OTT services, also higher than the national average of 52%.
“Younger consumers are willing to subscribe to pay-TV service, provided the offerings align with their expectations,” said Ruby-Ren Bond, research analyst, Parks Associates.”
From the article "23% Of US Millennials Are OTT-Only" by www.broadbandtvnews.com
Among those services, Netflix is the clear leader, with Amazon and Hulu next, according to a recent survey from Parks Associates. Deloitte found a concurrent "inflection point" for providers of tra...
New research from Parks Associates shows that 21 percent of U.S. pay TV subscribers subscribe to an online video service through their pay TV provider, up from 10 percent a year ago. The research f...
About 9.4 million U.S. homes, or 7.4% of the total, are equipped with Wi-Fi enabled cameras and mics, says Brad Russell, research director for Parks Associates, a consumer technology research firm. As...
“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is...
