Nearly a quarter of millennial heads of household are over the top (OTT)-only, which is higher than the national average of 15% among US broadband households.
According to research from Parks Associates, 61% of millennials subscribe to both pay TV and OTT services, which is also higher than the national average of 52%.
From the article "23% Of Millennials Are OTT-Only Broadband Households" by Monica Heck.
Parks Associates announced OTT data showing that at the end of 2015, approximately 20% of US broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% ha...
“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...
Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...
Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sh...
